Digital Marketing

Ballantine, full-service agency, provides expert SEO (search engine optimization) that utilizes a strategic and results-driven approach to increase your site’s organic rankings and website traffic.

We target the best keywords for your business (both local and national), optimize your website on a monthly basis and create compelling content. Here’s more information:

A critical step in the SEO process is helping you choose the keywords for your business that meet specific criteria focused on search volume, competition level, and commercial intent. We’ll identify the right keywords that will drive buyers to your site and separate you from the competition. We’ll then perform a full SEO audit to make sure your website is optimized for your keywords, including your content and meta tags. Lastly, we look for opportunities to eliminate website errors and SEO roadblocks that could be holding your website down.

Now more than ever, it’s important to establish authoritative, professional content on your site to help build repeat and supplementary traffic. We’ll plan, write, optimize and post the content to your website, completely full-service. We can also create long form skyscraper posts for you and compelling infographics.

Backlinks, done correctly, are still an important ranking factor for search engine visibility. We'll execute a monthly link building program for you that attracts links using several strategies from relevant guest posting to high quality directories and more.

Ballantine can help you become effective on one or all of the major social media platforms.

Our mission is to put you in the front seat of the vehicle driving the conversation between your company and your customers. We want to identify the areas where you can get involved, then grow your network, and in turn, your brand awareness.

Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and more – if you need it, we provide it. We can help you create and execute an overall strategy that includes content sharing, building a following, uniquely communicating with your audience, and creating long-lasting relationships through social networking.

Ballantine can also help you with targeted advertising on social media. Our process includes creating strategic and creative content on a weekly basis, publishing them to your platforms, as well as engaging with comments. Ballantine’s creative partners can also help you with the creation of video for sites such as YouTube.

We’ll make sure that there is a constant stream of information being pushed to your followers. We take the time to carefully monitor your social media platforms and answer any comments that your followers make, positive or negative.

Your internet presence is important, and we want to give you the tools to help you make certain that your fans and followers remain well-informed and engaged. Allow Ballantine's social media marketing to take your social content and advertising to the next level!

Paid search advertising or pay-per-click (PPC) marketing puts the power of precise keywords to work for you by giving you targeted traffic from keywords you choose – and it does so as soon as your campaign starts.

• Ballantine will manage the entire PPC process for you. We’ll utilize targeted text and display ads to help drive the most desirable traffic to your website. We can also help you with:
• Retargeting campaigns to extend the life of your online efforts
• Social media advertising including Facebook PPC
• Creating a hybrid strategy that combines PPC marketing with organic SEO for even greater reach

As soon as your PPC ad campaign goes live, it appears on Google or Facebook, to get you fast results. Our job is to help you design and control your campaign in a way that makes sense for your business. You have the ability to choose who can see your ad by targeting their geographic location, age, gender and more.

Another benefit of PPC marketing is that you have the freedom to only bid on the amount that you are willing to pay. You can target advertisements to the most qualified customers allowing for the highest likelihood of clicks becoming conversions.

With PPC management, you have the flexibility to track performance and make changes where necessary. Call Ballantine for a consultation today. We’d love to work with you on setting up and maintaining your existing or first PPC campaign!

Email marketing provides a high level of reporting that allows you to gauge the effectiveness of your marketing initiatives. An email list rental campaign takes that a step further, exposing your brand to a new batch of potential customers, possibly improving your bottom line.

Whether you want to do a one-time email blast, establish an integrated email campaign or have your weekly, bi-weekly, or monthly newsletter be reliably sent on time, Ballantine can handle every aspect of the project – high quality data, copy and design, responsive HTML templates, deployment, campaign management and reporting.

An email marketing campaign is cost-effective and proven to get you results. By also offering email marketing list rental options, with campaigns built around them, you gain inside knowledge on the wants and likes of your audience and likely new customers. Like a digital crystal ball, this information will well equip you with the tools for your next marketing effort.

We aim to aid you in meeting your objectives such as increasing lead generation, brand awareness, trust and loyalty. Our mobile responsive designs provide your audience with the best user experience possible in order to achieve those goals. From full design to execution and tracking, Ballantine has you covered. We have the power, knowledge and understanding to take your marketing plan to the next level.

Often the most important part of your online marketing effort is your website.

Ballantine’s creative development team can help you produce a website that communicates to customers and prospects why you should be selected over your competition. Our sites help enhance brands, engage the audience, increase awareness, and leave a lasting impression with your target markets. We specialize in mobile-friendly, responsive websites built on the WordPress platform. We also develop traditional html websites, as well as custom web applications.

You may be wondering what the benefits of a mobile-responsive design for your website are. The truth is that there are many. Beyond the fact that so many people are searching the web on their phones and tablets, hoping for the easiest experience available, a mobile-friendly design will also help keep you from being penalized by Google. A website that is not mobile-friendly may see a drop in its rankings. We would like to help you avoid this.

A positive user experience is key and we can assist you in turning that pleasant experience into a healthy return on investment. Your identity on the web is not something to overlook. Just as you wouldn’t place an ad in the newspaper or a magazine with illegible font or lacking important information about your company, you wouldn’t want a web presence that doesn’t accurately depict your business. We can ensure that you are not only visible on the web but that that your website is easy to use and aesthetically pleasing.

All the current marketing research shows a trend, video is the way of the future. More and more consumers are opting for video content than ever before, so it’s essential for businesses to keep up and fill that demand. We, at Ballantine, have recognized this shift in the industry and have committed to becoming one of the premier production companies in New Jersey.

We offer a wide variety of services that will improve your marketing strategy and help modernize your business. Utilize our resources to create videos around company overviews, tips & advice, meet the team interviews and more, establishing a higher level of trust and comfort between you and your customers.

You don’t want to be left behind. Our dedicated and skilled team will ensure that you stay ahead of your competitors by handling all aspects of the process. Simply select the types of campaigns you want to move forward with and we will take care of recording, editing, publishing, and optimizing your content. Whatever your video needs are, we will create a unique plan specific to you while making the process as simple as possible.