Although there are undoubtedly benefits associated with capturing emails from your customers, this method is not without its limitations. Presently, the average person seems to prefer to give out their email address over their postal address. With that in mind, the following is a closer look at the various benefits of appending postal addresses to email-only addresses.
Appending email addresses to postal-only records has an average match rate between the 20-25 percent range. Knowing your match rate is important to understand the potential size of your audience. Depending on the quality of the file and the demographics, the match rate can range from 10 to 40 percent. In the reverse, appending postal addresses to email-only records has an average match rate of 35 percent. Again, depending on the quality of the data and demographics, the match rate can range from 25 percent to 55 percent.
It Spans Multiple Industries
One of the top benefits of appending postal addresses to email-only addresses is that the reach goes far beyond just one industry. This is because the most common methods of advertising and marketing only allow us to access email addresses, some of which do not even come with a name attached. For instance, when advertising on Facebook, it is possible to capture an email address in a lead form ad. If you already have the email address, it can be uploaded to Facebook and then you can run ads directly to them.
Create More Customized Marketing Campaigns
The potential to gain access to postal addresses is a very exciting premise for companies and organizations of all kinds. Particularly, non-profit organizations, given that many people only subscribe to a newsletter, it makes it more difficult to reach out for donations in other ways. It is often difficult to acquire any additional information until the person has already donated. Nevertheless, email is typically the least effective method of securing donations. This makes the possibility of appending postal addresses to email-only addresses a great option for growing your donor acquisition program.
Simple Marketing Methods
Another major benefit of appending postal addresses is that it allows you to quickly capture a variety of information from those on your mailing list. It is simply to acquire the information once the person has visited your landing page, or any other page you wish to obtain this information from. This provides businesses and organizations with many more options in terms of the information you can use to market to your customers. For instance, you can then find out information such as marital status, income and whether they have children.
Best Email Append Services
If you are seeking email append best practices, there are plenty of options. The best appending services allow you to easily collect and use information from a wide variety of potential customers and donors. For instance, we use a dashboard-based service that allows us to extract various details in relation to each visitor’s name, email addresses, postal addresses and other marketable characteristics. Additionally, it allows you to track what they are viewing and how long they are viewing it. It also enables you to include a suppression file that excludes the current donors and customers you do not need to collect information from. Therefore, by using bulk email leads or compiling or creating a bulk email list, you will gain access to a wide variety of potential donors in order to create more personalized marketing campaigns and email messages.
Key Takeaways
- Appending postal addresses to email-only addresses allows companies and organizations to gain access to valuable information about potential clients and donors.
- This information can be used to create personalized marketing messages, emails, etc.
- The best email append services make it possible to easily collect addresses and other information to create these campaigns.
Overall, if you are interested in creating more effective marketing campaigns, there is no reason to go it alone. Please contact our team of marketing experts in order to get help to create more effective campaigns, no matter what industry you may be doing business in.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!
