Email is one of the fastest ways to get a message out to a prospect list, but can have a lot of quirks in development. As an example, say you’re sending a postcard mailer to your direct mail list. While you could theoretically personalize the content, the postcard itself is the same size and shape, is delivered the same way (via US Mail), and is read in the same way by all its recipients.
On the other hand, an email can be delivered via computer, tablet, or smartphone, viewed in a half a dozen or more different web browsers, and your prospects may limit how they receive graphics in their email. As a result, your message could end up being viewed in ways you never expected.
This is a great reason to use bulk email marketing services when you want to deliver an email message to your customers. A company that specializes in developing and sending email can do the following:
- Design an email message and layout that will be viewed by the maximum number of people. This means that the content is compatible with a wide variety of browsers and mail programs, and will still provide the message effectively on smartphones and to customers who choose to receive text-only emails.
- Deliver your message using mechanisms that won’t label your message as spam.
- Help you to maintain your email list to minimize bad addresses and to make sure your messages are consistently read.
- Help you to collect statistics on how effective your email messages are and work with you to improve their effectiveness.
Bulk email marketing can be used in so many ways, from standard advertising to trigger emails and simple thank you messages. Using bulk email marketing services can help ensure that your email is read and acted on.
Image – © fuzzbones – Fotolia.com
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!
