There’s no doubt that online retailing is increasing in importance year-to-year, but some 2015 research suggests that traditional brick and mortar stores remain highly relevant and perhaps dominant within the retail market. So much that even massive online retailers such as Amazon are now opening physical stores. The survey suggests that 87% of consumers are […]

Quick Summary Prepare yourself for an in-depth look at how words can be powerful and how that power can impact direct mail campaigns. Learn what makes a word powerful and the elements that make a word trend one minute and disappear as the next words come into the spotlight. Take a clear look at direct mail […]

Quick Summary Establishing a brand awareness strategy helps your business stand out from the crowd. It is what gives your customers that split-second recognition of who you are and the benefits that you can provide to your customer base. Your branding strategy incorporates your slogan, logo, tagline and any another consistent aspect of your marketing […]

Quick Summary Postcard marketing is effective and will remain effective in 2022. Postcard marketing provides measurable results, accountability, and data that companies can use in future marketing campaigns for success. Traditional direct mail postcard marketing campaigns capture each of these elements while attracting the attention of consumers at the same time. Read our guide to […]

Quick Summary A direct mail marketing campaign is a beneficial way to make potential customers aware of the products or services that your company offers. Find out the practices that will make your campaign successful and the ones that will make it fail. Learn the role that great content copy and graphic design elements play […]

What does a successful integrated marketing campaign look like? SECTION 1: INTRODUCTION Having a diverse and effective marketing campaign is the key to building a brand that is highly visible and successful. Knowing how to properly implement marketing, in both physical and digital forms, will help you navigate the marketing world in ways that could […]

  Section I: Planning Your High Response Direct Mail Campaign   Chapter 1: Direct Mail Basics What is Direct Mail? In its most simplified state, direct mail is marketing through the US Postal Service. This includes a wide variety of marketing materials such as sales letters, postcards, brochures and catalogs. A direct mail campaign  is […]