This blog has been updated from the original version first posted on November 17, 2017. Scroll down to read the original.  Given that consumers are known for spending over a trillion dollars during the holiday season, this is always a great time for businesses to boost their revenue streams. A time in which most people […]

These days, executing a successful direct mail campaign takes some serious brainstorming and creativity. You want your prospective customers to not just see your unique direct mail pieces, but to open them and choose to do business with you. Including direct mail freebies can be a great way to impress your target audience while also […]

Never underestimate the power of color in marketing. Brightly colored print materials can make the difference between a sale and just another lead. From RBG to Pantone, colors play a key role in branding, allowing you to build a more personal connection with customers. Print marketing color importance can’t be overstated; choose your colors carefully […]

The human brain processes visuals 60,000 times faster than text. What people see in images allows them to make associations faster than even the most engaging written content. Images, therefore, can have a tremendous impact on prospective customers. They can influence buying decisions and help people create certain associations with brands. As trends emerge throughout […]

While having a solid digital marketing campaign is a must for any company these days, it’s important to remember that print marketing isn’t dead. In fact, a well planned and executed direct mail marketing campaign can take your company’s success to the next level. This form of marketing isn’t something you’ll want to jump into […]

Innovations in Direct Mail Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail innovation has evolved and progressed. This age-old advertising format has had some pretty […]

Words are powerful. What you say — and how you say it — can completely change the meaning of your message. In the design world, we take this idea one step further. After all, if a picture is worth a thousand words, it only makes sense that words themselves create pictures that captivate their audiences […]

While younger marketers may not remember a time before web metrics, massive online impression numbers and digital KPIs, print marketing has been successfully solving business problems for hundreds of years. While underlying motivations to purchase have shifted only slightly over the years, print marketing has evolved from very modest flyers in the early 1400s to […]

These days, the possibilities for marketing seem endless, as the internet has opened up entirely new channels that anyone attending business school twenty years ago wouldn’t be able to imagine.  But as new digital marketing avenues compete with traditional tried and true advertising tactics, and business owners are faced with limited resources and almost unlimited […]