The Interesting Innovations in Direct Mail [Infographic]

Innovations in Direct Mail

Direct mail is one of the oldest forms of marketing out there. Besides good old-fashioned word of mouth, direct mail has been helping companies advertise their services throughout the ages. Naturally, as time has ticked by, direct mail innovation has evolved and progressed. This age-old advertising format has had some pretty interesting changes throughout its lifespan.

Let’s take a look at the direct mail infographic below for some innovative direct mail tactics:

Incorporating Innovative Direct Mail

Today’s direct mail design isn’t exactly the same thing the Egyptians were doing back in 1000 B.C., but there are some distinct similarities. In this age of ever-evolving techniques and innovations, we’d like to think the Ancient Egyptians would be proud of the way direct mail has progressed over the past few thousand years. From papyrus to personalized digital prints, direct mail has created quite a story for itself!

Innovative Direct Marketing Services at Ballantine

Looking for modern direct mail ideas for your business? Ballantine offers you top-notch direct mail design and innovative mailers that can be sent out to attract new clients. Check out the direct mail marketing services we offer and get the best direct mail campaigns at Ballantine!

Sources:

The History of Direct Mail Marketing

https://www.ballantine.com/capabilities/direct-mail/

http://www.targetmarketingmag.com/article/papyrus-plus-the-evolution-direct-mail/all/

http://business-superstar.com/words-of-wisdom/a-brief-history-of-business-marketing/

http://www.searsarchives.com/catalogs/history.htm

Ryan Cote

Website | + posts

I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!

• Future Trends in Direct Mail: What to Expect in 2025 and Beyond
• Data-Driven Direct Mail: How to Leverage Analytics for Precision Targeting
• The Psychology of Direct Mail: How Design and Messaging Influence Response Rates
• Strategies for Maximizing ROI in Direct Mail Campaigns