When it comes to advertising, half the battle is getting noticed. Only once consumers know who you are and what you sell can you market your products to them. Given that 3.5 billion online searches are conducted every day, there’s no better place to build visibility than the Internet. The following strategies will help you catch the eyes of Internet users who are likely customers, laying the foundation for successful sales:
1. Have a Presence on All Platforms
From Facebook to Twitter to YouTube to Tumblr, there’s no shortage of sites and social media platforms where you can express yourself. The more of these platforms you establish a presence on, the greater the number and variety of consumers who will learn about your company. With the help of a quality social media marketing agency, you can coordinate consistent messages across these platforms, so that all potential customers learn the same valuable information. Social media marketing companies can also advise you on how engaging with other companies’ platforms on social networks.
2. Modernize Your SEO
Search engine optimization, or SEO, is the art of writing content and ads to achieve a high Google Pagerank. In recent years, SEO has been redefined by the rise of mobile devices and voice searches. Because people use different terminology when searching by voice or on mobile devices, you have to write content differently to appear at the top of such searches. An SEO company can advise you on adapting to these developments.
3. Engage with Influencers
Influencers are individuals who have large followings on social media, YouTube, or their blogs. If these people mention your products, not only do they raise awareness, but they lend you credibility. One way to get them to do this is to offer free samples, with the implication that you’ll send more if they mention them in their content.
4. Be Prudent with PPC Management
Pay per click, or PPC, advertising involves placing ads on social media and search engines and paying based on the number of clicks you get. These ads can rapidly raise awareness of your company, but only if you target them properly. Based on geographical location, timing, and other factors, manage when and where these ads appear so that only people who are likely customers end up clicking on them.
5. Cultivate Informative Content
By publishing articles, ebooks, and other online content that informs readers, you attract Internet users who want to learn more about your product or industry. Not only will these individuals learn about your company, but they’ll come to see you as an authority.
6. Engage in Discussions
Besides publishing content, engage in discussions on social media and online fora about topics relevant to your industry, making sure to use a respectful tone and cite all your sources. This will further raise awareness and respect from those looking to learn more.
7. Connect with Customers
Whether through social media comments or reviews on your website, give customers a chance to leave feedback. Then respond to what they say respectfully, answering their questions and making clear your commitment to helping them. Not only does this improve those customers’ experiences, but it contributes to a good reputation online, leading more people to learn about your company and gain a positive first impression.
Takeaways
To raise online visibility, try:
- Taking advantage of all search engines and social media platforms
- Modernizing your SEO
- Working with influencers
- Managing PPC campaigns effectively
- Creating informative, engaging content
- Using an online forum to discuss topics relevant to your industry
- Engaging with past and potential customers at every opportunity.
To learn more about cultivating visibility and trust online, contact Ballantine today.
I'm the Director of Digital Services and Partner at Ballantine, a family-owned and operated direct mail & digital marketing company based in New Jersey. and started in 1966 by my great uncle!
